Experienced communications leader, editor, and skilled creative with a proven ability to multi-task, manage people, identify potential areas of growth, problem-solve quickly, and generate actionable solutions

Competent in conception, implementation, and management of brand communication guidelines and strategy

Adept at managing and collaborating with a variety of people with diverse work styles

Areas of Expertise

Communications and brand strategy, Team management, Nonprofit communications, Copywriting, Editing, Multimedia content, Custom publications, Social media, Project management, Brand development, Interior and project design, Photo styling

Work Experience

Send Relief/North American Mission Board: relief and community engagement nonprofit, 2015-current

Director of Brand Communications: Content Marketing and Social Media-Final Title
Highlights
-Directed a team of writers to develop messaging and promotional materials for annual giving campaign that broke the campaign record for 4 out of the last 5 years and saw a 22% year-over-year increase in 2021 ($66.5 million)
-Established brand voice and messaging for new international relief organization (Send Relief)
-Streamlined processes and identified waste spending to adapt to budget cuts and under-spend budget for seven years while still maintaining quality and quantity of production
Management
-Oversee team of 10 in-house multimedia content producers, social media strategists, and writers
-Co-direct an internal team of 40 marketers with brand communications leadership team
-Manage freelance talent
-Lead production of award-winning magazine
-Set messaging direction and edit all copy for style and brand voice
-Coordinate overall content marketing calendar to identify cross-brand promotional opportunities 
Writing
-Top-level messaging and communications
-Executive presentations
-Web content
-Emails
-Brochures
-Features
-Video scripts
Networking
-Collaborate with internal and external ministry leaders to understand and market to their audience
-Interact with field staff to maintain relevance in the market
-Find and develop new staff and freelance resources

Hoffman Media: special interest magazines, 2012-2015

Associate Editor-Final Title, (fresh style) 2013-2015
Highlights 
-Helped transition the title from a special interest publication to an independent brand
-Designed cover projects for first two issues
-Fostered relationship with Annie Sloan Chalk Paint. leading to international distribution
Management
-Oversaw freelance writers
-Directed photographers, models, and stylists on photo shoots
-Edited all copy for style and brand voice
-Gave oversight to online presence
-Shepherded stories from concept through production
-Developed editorial lineup
Writing
-Features
-Departmental stories
-Instructions
-Contributed to Southern Lady magazine
Design
-Interior design projects
-DIY projects
-Makeover projects
-Vignette, party, and project photo styling
Networking 
-Researched design trends, locations, artists, and other creatives to build a network of industry experts and tastemakers

Assistant Editor of Special Projects, 2012
Highlights
-Saw a 100%+ sell-through rate increase on contracted Hearst Woman’s Day Special Issues
-Developed editorial focus and direction for Good Cents Cooking launch
-Created and produced website and social media content for the introduction of The Cottage Journal online presence
Management 
-Oversaw market pages from product selection through production
-Developed new story ideas based on existing image assets
-Worked with editor to build overall editorial direction
Writing 
-Features
-Departmental stories

Time Inc: leading lifestyle and consumer magazines, 2009-2011

Assistant Online Editor, (Southern Living) 2010-2011
Highlights 
-Created “Style Guide” franchise content, which consistently ranked in the top five for traffic on the site
-Grew Southern Living Twitter audience by 64% in nine months
Management 
-Oversaw selected content franchises, site channels and landing pages
-Managed social media presence 
Writing 
-Galleries
-Articles
-New content based on image archives
-Contributed to CoastalLiving.com and Sunset.com

Projects Editor-Final Title, (Lowe’s Creative Ideas) 2009-2010
Highlights 
-Designed, managed, and wrote the largest project that Time, Inc. executed for Lowe’s in their 13-year relationship
-Designed kitchen for project featured on the Dr. Oz show
Management 
-Oversaw projects from concept through print
-Managed budget, contractors, stylists, photographers, and models on assigned stories
-Facilitated all product approval for Lowe’s Creative Ideas issues and special publications
-Coordinated the flow and delivery of product assets to and from Lowe’s headquarters
-Coordinated makeover locations and homeowner contracts
Writing 
-Features
-Departmental stories
-Instructions
Design 
-Created and produced makeover and small projects
-Tabletop photo styling
Networking 
-Presented to Lowe’s trends, marketing, and education groups
-Interfaced with product specialists at Lowe’s headquarters to ensure the inclusion of the most marketable products
-Interpreted and synthesized the flow of information between designers, editors, and Lowe’s product marketing managers

Education

Auburn University
B.S. Summa Cum Laude, Fall 2008
Major: Interior Design, CIDA Accredited Program
Minor: English

HubSpot Content Marketing Certified: Current through April 2024